[ The Challenge ]
Create a brand identity for a neurodiversity coaching start-up that communicates neurodiversity in the workplace in a clear, approachable way for corporate, healthcare and education professionals.
[The Process]
[The Identity]
The identity combines the human, balanced feel of Poppins with fluid, undulating shapes. Modern pinks and warm earthy greens work in harmony, reflecting Openly’s ethos of openness, connection and shared potential.
[The Result]
The final rollout spans billboard campaigns that spark curiosity, a user-friendly website for new and existing clients, and editorial coaching materials that present information clearly within a professional setting.
[The Environment]
