Arc Studios
Arc Studios is a conceptual rebrand of a curly hair salon that treats hair as identity, not just appearance. Reimagining Curl Talk as a premium sanctuary in East London, the project centres curls as symbols of resilience, heritage, and self-expression. Designed to embrace clients at every stage of their curl journey, the rebrand is rooted in care, education, and connection and shaped by a personal, lived experience of rediscovering confidence through natural hair and identity.
